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	<title>Random Thoughts</title>
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	<description>What&#039;s on my mind?????</description>
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		<title>Scientific Publishing and Developer APIs</title>
		<link>http://supershiv.wordpress.com/2011/10/30/scientific-publishing-and-developer-apis/</link>
		<comments>http://supershiv.wordpress.com/2011/10/30/scientific-publishing-and-developer-apis/#comments</comments>
		<pubDate>Sun, 30 Oct 2011 13:32:02 +0000</pubDate>
		<dc:creator>supershiv</dc:creator>
				<category><![CDATA[web research]]></category>
		<category><![CDATA[api]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[developer api]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[scientific data]]></category>
		<category><![CDATA[sciverse apps]]></category>

		<guid isPermaLink="false">http://supershiv.wordpress.com/?p=428</guid>
		<description><![CDATA[Rafael Sidi loves to quote Bob Dylan&#8217;s song &#8216;The times they are a-changing&#8221;&#8230; Certainly in the scientific publishing developer APIs world. For years there were APIs available from the scientific abstracts databases Scopus, WoS, PubMed, etc. Last year Elsevier launched SciVerse Application Marketplace that provides developers APIs (Application Programming Interface) to build applications that will [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=supershiv.wordpress.com&amp;blog=1481103&amp;post=428&amp;subd=supershiv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://rafaelsidi.blogspot.com/">Rafael Sidi</a> loves to quote Bob Dylan&#8217;s song &#8216;The times they are a-changing&#8221;&#8230; Certainly in the scientific publishing developer APIs world.</p>
<p>For years there were APIs available from the scientific abstracts databases Scopus, WoS, PubMed, etc.</p>
<p>Last year Elsevier launched <a href="http://www.applications.sciverse.com/action/userhome" target="_blank">SciVerse Application Marketplace</a> that provides developers APIs (Application Programming Interface) to build applications that will integrate into the SciVerse suite of products (ScienceDirect, Scopus, Hub). Some examples -</p>
<ul>
<li><a href="http://www.applications.sciverse.com/action/appDetail/293244?zone=main&amp;pageOrigin=home&amp;activity=display" target="_blank">SciverNote</a>:  allows you to save ScienceDirect article abstracts and/or references to Evernote®</li>
<li><a href="http://www.applications.sciverse.com/action/appDetail/293415?zone=main&amp;pageOrigin=home&amp;activity=display" target="_blank">Top Reviews</a>:  find the most relevant review articles in your Scopus search results</li>
<li><a href="http://www.applications.sciverse.com/action/appDetail/293713?zone=main&amp;pageOrigin=appGallery&amp;activity=display" target="_blank">iSpeech Audio Reader</a>: This one is pretty cool - reads your ScienceDirect articles aloud</li>
</ul>
<div>Check out the current <a href="http://www.applications.sciverse.com/action/gallery?zone=topNavBar&amp;pageOrigin=appDetail" target="_blank">Applications Gallery</a>.</div>
<div>You may also want to check out what Nature will be<a href="http://www.nature.com/developers/index.html" target="_blank"> launching soon</a>. This appears to be limited to Search APIs, scientific bookmarking tool (Connotea) APIs, and the social networking site (Nature Network) APIs. There&#8217;s a nice presentation (embedded below) put together by Chandran Honour that lays out the api landscape in scientific publishing (Oct 25, 2011)</div>
<div>
<div>PLoS has already announced their <a href="http://api.plos.org/">APIs</a> for search and Article Metrics earlier this year. Springer has announced <a href="http://dev.springer.com/" target="_blank">APIs</a> to their Images database, APIs to the metadata for their journal/book content and API to query their OpenAccess content.</div>
<div>There are probably several that I haven&#8217;t mentioned here.</div>
<div>These are exciting times and it will be interesting to see if some understanding develops across publishers to standardize APIs. In the end the goal is to enable researchers to create solutions that are specific to their needs and hopefully help advance scientific research.</div>
</div>
<div><iframe src='http://www.slideshare.net/slideshow/embed_code/9926350' width='468' height='384'></iframe></div>
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			<media:title type="html">Shiv</media:title>
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		<title>Elsevier Introduces Protein Interaction Browser</title>
		<link>http://supershiv.wordpress.com/2011/10/12/elsevier-introduces-protein-interaction-browser/</link>
		<comments>http://supershiv.wordpress.com/2011/10/12/elsevier-introduces-protein-interaction-browser/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 20:48:36 +0000</pubDate>
		<dc:creator>supershiv</dc:creator>
				<category><![CDATA[web research]]></category>
		<category><![CDATA[Elsevier]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[ScienceDirect]]></category>
		<category><![CDATA[sciverse apps]]></category>
		<category><![CDATA[stm]]></category>

		<guid isPermaLink="false">http://supershiv.wordpress.com/?p=425</guid>
		<description><![CDATA[The Protein Interaction Browser allows readers to view and interactively explore protein-protein interaction PPI networks for all proteins in a scientific paper. The browser is currently available for the Elsevier-published journal FEBS Letters. via Elsevier.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=supershiv.wordpress.com&amp;blog=1481103&amp;post=425&amp;subd=supershiv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The Protein Interaction Browser allows readers to view and interactively explore protein-protein interaction PPI networks for all proteins in a scientific paper. The browser is currently available for the Elsevier-published journal FEBS Letters.</p>
<p>via <a href="http://www.elsevier.com/wps/find/authored_newsitem.cws_home/companynews05_02101">Elsevier</a>.</p>
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			<media:title type="html">Shiv</media:title>
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		<title>CrossRef Revises DOI Display Guidelines #yam</title>
		<link>http://supershiv.wordpress.com/2011/08/03/crossref-revises-doi-display-guidelines-yam/</link>
		<comments>http://supershiv.wordpress.com/2011/08/03/crossref-revises-doi-display-guidelines-yam/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 13:15:07 +0000</pubDate>
		<dc:creator>supershiv</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[citation]]></category>
		<category><![CDATA[crossref]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://supershiv.wordpress.com/?p=423</guid>
		<description><![CDATA[The new guidelines encourage CrossRef member publishers, affiliates, and others in the scholarly community to display CrossRef DOIs as full URLs in the online environment. (A CrossRef DOI is a persistent link to scholarly content.) To create a DOI URL, anyone can simply prepend http://dx.doi.org/ to any DOI. via CrossRef Blog: News Release: CrossRef Revises [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=supershiv.wordpress.com&amp;blog=1481103&amp;post=423&amp;subd=supershiv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The new guidelines encourage CrossRef member publishers, affiliates, and others in the scholarly community to display CrossRef DOIs as full URLs in the online environment. (A CrossRef DOI is a persistent link to scholarly content.) To create a DOI URL, anyone can simply prepend http://dx.doi.org/ to any DOI.</p>
<p>via <a href="http://www.crossref.org/crweblog/2011/08/news_release_crossref_revises_.html">CrossRef Blog: News Release: CrossRef Revises DOI Display Guidelines</a>.</p>
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			<media:title type="html">Shiv</media:title>
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		<item>
		<title>The Magical Number Seven</title>
		<link>http://supershiv.wordpress.com/2011/08/02/the-magical-number-seven/</link>
		<comments>http://supershiv.wordpress.com/2011/08/02/the-magical-number-seven/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 14:07:35 +0000</pubDate>
		<dc:creator>supershiv</dc:creator>
				<category><![CDATA[ideas]]></category>
		<category><![CDATA[magical number 7]]></category>
		<category><![CDATA[papers]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://supershiv.wordpress.com/?p=421</guid>
		<description><![CDATA[Very interesting paper that i just learned about The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information The Magical Number Seven.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=supershiv.wordpress.com&amp;blog=1481103&amp;post=421&amp;subd=supershiv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Very interesting paper that i just learned about</p>
<p><strong>The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information</strong></p>
<p><a href="http://www.musanim.com/miller1956/">The Magical Number Seven</a>.</p>
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			<media:title type="html">Shiv</media:title>
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		<title>What Is Your Mental Model? &#8211; Boxes and Arrows: The design behind the design</title>
		<link>http://supershiv.wordpress.com/2011/04/21/what-is-your-mental-model-boxes-and-arrows-the-design-behind-the-design/</link>
		<comments>http://supershiv.wordpress.com/2011/04/21/what-is-your-mental-model-boxes-and-arrows-the-design-behind-the-design/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 18:30:42 +0000</pubDate>
		<dc:creator>supershiv</dc:creator>
				<category><![CDATA[web research]]></category>
		<category><![CDATA[mental model]]></category>
		<category><![CDATA[User Interface]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://supershiv.wordpress.com/?p=419</guid>
		<description><![CDATA[Old article but nice interview on UX&#8230; This quote caught my attention Customers are just thinking about their reactions to the tool. They are not trying to squeeze water out of a water bottle, they are trying to quench their thirst. Of course you want to listen to them, but at the same time you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=supershiv.wordpress.com&amp;blog=1481103&amp;post=419&amp;subd=supershiv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Old article but nice interview on UX&#8230; This quote caught my attention</p>
<blockquote><p>Customers are just thinking about their reactions to the tool. They are not trying to squeeze water out of a water bottle, they are trying to quench their thirst. Of course you want to listen to them, but at the same time you want to interpret.</p>
<p>via <a href="http://www.boxesandarrows.com/view/what-is-your-mental">What Is Your Mental Model? &#8211; Boxes and Arrows: The design behind the design</a>.</p></blockquote>
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		<title>The key question is &#8211; What is the user trying to do</title>
		<link>http://supershiv.wordpress.com/2010/11/13/the-key-question-is-what-is-the-user-trying-to-do/</link>
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		<pubDate>Sun, 14 Nov 2010 00:01:20 +0000</pubDate>
		<dc:creator>supershiv</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[personal random stuff]]></category>
		<category><![CDATA[Product Management]]></category>

		<guid isPermaLink="false">http://supershiv.wordpress.com/?p=407</guid>
		<description><![CDATA[If you&#8217;re in the business of producing anything for anybody; I&#8217;m sure this question may have popped into the back of your mind every now and then &#8211; What is the user trying to do? Perhaps it has always been there but just hasn&#8217;t come to the forefront. I have great respect for people at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=supershiv.wordpress.com&amp;blog=1481103&amp;post=407&amp;subd=supershiv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re in the business of producing anything for anybody; I&#8217;m sure this question may have popped into the back of your mind every now and then &#8211; <em>What is the user trying to do?</em> Perhaps it has always been there but just hasn&#8217;t come to the forefront.</p>
<p>I have great respect for people at work and outside of work who just simply seem to be able to focus in on that question so often. We all get caught up in the daily fire fights, focusing on resolving the issue of the day that we forget the big picture. What problem is the user facing? and are we solving that? or are we just trying to get stuff out the door?</p>
<p>Every time we decide that something is good enough, are we really thinking &#8211; Is it good enough to help our users solve what they are trying to do? or is it just good enough to satisfy our immediate need to declare success?</p>
<p>This could apply to politics or product development or research or what have you. For example &#8211; Politicians should ask themselves &#8211; What are our citizens trying to do? or what problems are they trying to solve? and how can we help them solve their problems?</p>
<p>The question of course is not &#8211; Can we solve it for them? Its how can we help them or how can we enable them or how can we provide them tools that can help them solve the problems by themselves.</p>
<p>In the coming days there will be some news on Elsevier&#8217;s effort to provide people the tools to solve some of the problems for themselves. More specifically related to finding and using scientific articles. Hopefully that&#8217;s more along the &#8216;what is the user trying to do&#8217; line of thinking and I sincerely hope people see it that way. Will be great to find out.</p>
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			<media:title type="html">Shiv</media:title>
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		<title>Accelerate Science</title>
		<link>http://supershiv.wordpress.com/2010/08/05/accelerate-science/</link>
		<comments>http://supershiv.wordpress.com/2010/08/05/accelerate-science/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 11:26:43 +0000</pubDate>
		<dc:creator>supershiv</dc:creator>
				<category><![CDATA[web research]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Elsevier]]></category>
		<category><![CDATA[ScienceDirect]]></category>
		<category><![CDATA[sciverse]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://supershiv.wordpress.com/?p=404</guid>
		<description><![CDATA[Elsevier is integrating the world&#8217;s most trusted scientific content from ScienceDirect and Scopus into a single platform with productivity-driving enhancements. View this short video to learn more. via Accelerate Science.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=supershiv.wordpress.com&amp;blog=1481103&amp;post=404&amp;subd=supershiv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<blockquote><p>Elsevier is integrating the world&#8217;s most trusted scientific content from ScienceDirect and Scopus into a single platform with productivity-driving enhancements. View this short video to learn more.</p></blockquote>
<p>via <a href="http://www.acceleratescience.com/index.php?page=preview&amp;utm_source=ECU001&amp;utm_campaign=1-1625556231&amp;utm_content=1-1625556236&amp;utm_medium=email&amp;bid=ZJW0N1F:QFNNOUA">Accelerate Science</a>.</p>
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			<media:title type="html">Shiv</media:title>
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		<title>The future belongs to the companies and people that turn data into products</title>
		<link>http://supershiv.wordpress.com/2010/07/04/the-future-belongs-to-the-companies-and-people-that-turn-data-into-products/</link>
		<comments>http://supershiv.wordpress.com/2010/07/04/the-future-belongs-to-the-companies-and-people-that-turn-data-into-products/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 12:15:01 +0000</pubDate>
		<dc:creator>supershiv</dc:creator>
				<category><![CDATA[web research]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[data mining]]></category>
		<category><![CDATA[scientific data]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://supershiv.wordpress.com/?p=401</guid>
		<description><![CDATA[Are you looking at your hidden assets, how usage of your data creates new data? Are you mining it and creating newer products? This post speaks to all of us. It also talks about What is data science? Where data comes from Working with data at scale Making data tell its story Data scientists The [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=supershiv.wordpress.com&amp;blog=1481103&amp;post=401&amp;subd=supershiv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Are you looking at your hidden assets, how usage of your data creates new data? Are you mining it and creating newer products? This post speaks to all of us. It also talks about</p>
<ul>
<li> <a href="http://radar.oreilly.com/2010/06/what-is-data-science.html#data-science">What is data science?</a></li>
<li> <a href="http://radar.oreilly.com/2010/06/what-is-data-science.html#data-location">Where data comes from</a></li>
<li> <a href="http://radar.oreilly.com/2010/06/what-is-data-science.html#data-scale">Working with data at scale</a></li>
<li> <a href="http://radar.oreilly.com/2010/06/what-is-data-science.html#data-story">Making data tell its story</a></li>
<li> <a href="http://radar.oreilly.com/2010/06/what-is-data-science.html#data-scientists">Data scientists</a></li>
</ul>
<blockquote><p>The future belongs to the companies who figure out how to collect and use data successfully. Google, Amazon, Facebook, and LinkedIn have all tapped into their datastreams and made that the core of their success. They were the vanguard, but newer companies like bit.ly are following their path. Whether it&#8217;s mining your personal biology, building maps from the shared experience of millions of travellers, or studying the URLs that people pass to others, the next generation of successful businesses will be built around data. The part of Hal Varian&#8217;s quote that nobody remembers says it all:    The ability to take data &#8212; to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it &#8212; that&#8217;s going to be a hugely important skill in the next decades.Data is indeed the new Intel Inside.</p>
<p>via <a href="http://radar.oreilly.com/2010/06/what-is-data-science.html">What is data science? &#8211; O&#8217;Reilly Radar</a>.</p></blockquote>
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			<media:title type="html">Shiv</media:title>
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		<title>Data science democratized</title>
		<link>http://supershiv.wordpress.com/2010/07/03/data-science-democratized/</link>
		<comments>http://supershiv.wordpress.com/2010/07/03/data-science-democratized/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 23:50:53 +0000</pubDate>
		<dc:creator>supershiv</dc:creator>
				<category><![CDATA[web research]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[scientific data]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://supershiv.wordpress.com/?p=399</guid>
		<description><![CDATA[Interesting post. I always wondered how people might use all the scatter diagrams and other data visualization graphs that are available in various scientific fields. Here&#8217;s a thought from Mac Slocum at O&#8217;Reilly radar. Significant implications emerge when you can bounce a question, even an innocuous one, against a huge storehouse of data. If someone [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=supershiv.wordpress.com&amp;blog=1481103&amp;post=399&amp;subd=supershiv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Interesting post. I always wondered how people might use all the scatter diagrams and other data visualization graphs that are available in various scientific fields. Here&#8217;s a thought from<a href="http://radar.oreilly.com/mslocum" target="_blank"> Mac Slocum</a> at O&#8217;Reilly radar.</p>
<blockquote><p>Significant implications emerge when you can bounce a question, even an innocuous one, against a huge storehouse of data. If someone like me can plug questions into a system and have it do the same kind of processing once reserved for a skilled minority, that will inspire me to ask a lot more questions. It&#8217;ll inspire a lot of other people to ask questions, too. And some of those questions might even be important.</p></blockquote>
<p>via <a href="http://radar.oreilly.com/2010/07/data-science-democratized.html">Data science democratized &#8211; O&#8217;Reilly Radar</a>.</p>
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			<media:title type="html">Shiv</media:title>
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		<title>How to innovate</title>
		<link>http://supershiv.wordpress.com/2010/06/18/how-to-innovate/</link>
		<comments>http://supershiv.wordpress.com/2010/06/18/how-to-innovate/#comments</comments>
		<pubDate>Sat, 19 Jun 2010 02:38:31 +0000</pubDate>
		<dc:creator>supershiv</dc:creator>
				<category><![CDATA[career]]></category>
		<category><![CDATA[personal random stuff]]></category>
		<category><![CDATA[idea generation]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Product Management]]></category>

		<guid isPermaLink="false">http://supershiv.wordpress.com/?p=390</guid>
		<description><![CDATA[Innovation is a funny thing. You have all sorts of ideas that spring into your mind at weird times &#8211; in the shower, during your morning jog, when you&#8217;re ready to go to bed, etc. You get excited, you want to immediately tell the world about it and get it implemented. Of course reality strikes. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=supershiv.wordpress.com&amp;blog=1481103&amp;post=390&amp;subd=supershiv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Innovation is a funny thing. You have all sorts of ideas that spring into your mind at weird times &#8211; in the shower, during your morning jog, when you&#8217;re ready to go to bed, etc. You get excited, you want to immediately tell the world about it and get it implemented. Of course reality strikes. You either forget about it, or the idea loses steam or you are not able to sell it. OR you are able to sell it, build it and take a shot at making it successful.</p>
<p>The question is &#8211; is that really innovation? What is the basis of innovation? Just a crazy idea that pops into your mind? Maybe but its got to be more than that. For instance &#8211; You have to know it will sell. How would you know that? It has to based on some facts. The internet is filled with resources that will tell you how to innovate and there are countless blogs, courses, webinars that do that same.</p>
<p>Here&#8217;s are some methods i have read, learned and practiced in my day to day work.</p>
<p>Method 1: (inspired by <a href="http://www.productmanagementpulse.com/focus-on-the-market" target="_blank">this podcast</a> on the Product Management Pulse blog) This is the best and most valuable approach. In your industry (or area of  interest), meet with as many users of your solutions or services, as you  can. Not to find out how they use your product or service but instead  focus on their situation. What is they day like? What is a good day?  What&#8217;s a bad day like? What frustrated them? Think about how you can  help them. Remember &#8211; the ideas to build your business lie outside you  office. Get out, talk to people.</p>
<p>Method 2: Conferences, seminars are a gold mine of ideas. I&#8217;m not talking about  sitting in your booth and making presentations or just visiting the  competitor&#8217;s booth. Talk to the people who are attending the seminars.  Why are they there? What are they looking for? Now i haven&#8217;t personally  done enough of this but i have been to a few training sessions and  public seminars where i have met and talked to a few people. I can only  imagine there is a lot more focus and broader range of people  at conferences related to your industry.</p>
<p>** The next 2 methods are more internally focused and certainly not the  best way to come up with useful ideas. But if you dont have enough support to  routinely engage with users or attend seminars then these would be  alternatives. **</p>
<p>Method 3: (Inspired by the Kouzes and Posner&#8217;s <a href="http://www.leadershipchallenge.com/WileyCDA/" target="_blank">Leadership  Challenge</a>) For your business or personal interest, identify what your core strengths are. Look into the past and identify your key success factors. Think about the factors that led to those successes. Keeping in mind where you are now, think about where you would like to be a few years from now. Now think about how you can extrapolate your core strengths and past success factors to get to where you would like to be. While doing this exercise you might stumble upon ideas you need to implement today to get where you want to go.</p>
<p>Method 4: Talk to sources inside your company. Your sales force, your customer service people, your marketing folks, your usage research/business intelligence folks. They all interact with users or study/influence user behavior. They can give you valuable insights that you may want to consider as well.</p>
<p>Last but not least is social media. Pay attention to what people are talking about on Twitter, Facebook, Blogs about your company, your product, your interests. Try and learn from them. Of course take everything with a grain of salt and dig deeper if you find a nugget of information.</p>
<p>These are just some thoughts but the point is the more you can learn about your users/customers the more you can innovate successfully. You should be passionate about getting close to your customers&#8230; to genuinely try and help solve problems for them.Find ways to engage with them face to face or when all fails at least over phone. While the Apples of the world may innovate behind closed doors those are very few success stories. You will have far more chances of successes and innovative ideas if you engage closely with your users.</p>
<p>Focus on facts and go make it happen.</p>
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