Love this presentation from Judy Sims… Very nicely summarized at the end of her post and i’ve quoted below. There are specific themes I’ve take the liberty of highlighting below that traditional publishers need to pay attention to -
The economics of media have shifted. Scarcity and abundance have flipped. This has caused hyperdeflation in media value and the end of the blockbuster era. Hyperdeflation can be countered by creating snowballs. The old media blockbuster economy was built on exclusion. The new snowball economy will be built by being open to aggregators, micro-platforms and re-constructors and capitalizing on economies of distribution, coordination and production.
This part i really like
In media 2.0 there are 3 sources of value creation.
Revelation – what’s good. (My comment: includes anything that helps our users get what they want – links from competitors, blogs; anything relevant to users – we should provide it.)
Aggregation – bring elegant organization to the huge amount of data I’m exposed to and
Plasticity – let me get my hands on your content to see how I can add my own value to it. (My comment: i.e. via API, etc)
This new economy requires radically different product strategies: letting the outside in, curation rather than ownership, becoming a part of an ecosystem, moving from mass to vertical content and viewing the site as a service instead of a product.
Have you ever read an article that talked about the outcome of some research done? Have you ever felt that it would be neat to see how they (whoever did the research) arrived at their conclusions? Ever felt it would be nice to see the data they used or wished you could have at the data to play around with or re-purpose.
I was reading this post by Cameron Neylon. Pretty smart guy and I’ve just started reading his blog. I am particularly intrigued by this paragraph in the aforementioned post -
Data publication, serving, and archival. There may be less journals but there will be much greater diversity of materials being published through a larger number of mechanisms. There are massive opportunities in providing high quality infrastructure and services to funders and institutions to aggregate, publish, and archive the full set of research outputs. I intend to draw heavily on Dorothea Salo’s wonderful slideset on data publication for this part.
(Note: I’ve linked to Dorothea Salo’s slideshare presentation below)
If i understand right, there is a need to have some kind of shared infrastructure for researchers to publish their research output and therefore the ‘data’ behind the research. (Not being from a research background myself, I don’t know if I’m completely understanding the scope of what’s being asked).
If that’s what is needed and if there is a business case for providing this type of service any organization would do it. I can see the business potential here and definitely the enormity of what is being asked. Its going to be an interesting 2-3 weeks. I’ll be watching Cameron’s updates.
I read CNN a lot and i like their little “From the Blogs” section at the bottom of an article.
I only just noticed that it was powered by Sphere. They have some really nice features here that will make for wonderful integration with online publishers. Our own WordPress incorporates Sphere content to get us related blog entries that you see at the bottom of your post (if there are any available).
Sphere connects your current articles to contextually relevant content from your archives as well as from Blog Posts, Media Articles, Video, Photos, and Ads from across the Web.
