Shake things up – find new stuff

Sometimes you spend time and resources building features into your product only to find that customers don’t notice it. It can be frustrating.

For the past 7 years i had been shopping at the local Walmart. I knew where everything was and in which aisle. I didn’t have to think too much about it. Quick zip in and zip out process… a guys dream.

So last week, they closed the local Walmart and opened a Super Walmart nearby. Oh the frustration trying to find things. I must have spent at least an extra 15 minutes trying to find what i wanted (time i could have spent lying around on my couch). I did notice one thing though… I found and bought products that i didn’t know existed or were even sold at Walmart. They’ve probably always been there but i never went to those sections or aisles. How about that?

So let me draw a parallel and deduce that every once a while, you need to shake things up with your product. Move things around so people spend just a tad bit more time on your website/product and they may notice features that were always there but hitherto did not notice.

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