What Is Your Mental Model? – Boxes and Arrows: The design behind the design

Old article but nice interview on UX… This quote caught my attention

Customers are just thinking about their reactions to the tool. They are not trying to squeeze water out of a water bottle, they are trying to quench their thirst. Of course you want to listen to them, but at the same time you want to interpret.

via What Is Your Mental Model? – Boxes and Arrows: The design behind the design.

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